The HBK vs Undertaker Build Up Sucks!?

The only reason they started feuding is because the match was announced. Okay, the match will be good, and their current grudge is okay, but what do they have to hate each other? JBL vs HBK for the rites to vs him, I mean, come on! They had nothing wrong with each other until the match was announced. HHH and Orton have a reason to hate each other, so that makes it interesting, but Taker and HBK, nothing.... Thoughts?